Paulo Muppet

Creative Industry Executive | Emmy-Nominated Producer | Animation Development Expert

LinkedIn

[email protected]

+5511 98776-8788

Madrid, ES

About

Highly accomplished Creative Producer and Director with over 18 years of experience leading successful animation projects, driving significant licensing revenue, and achieving global recognition for original content. Expert in team management, content development, and leveraging innovative technologies like AI to enhance production pipelines. Proven track record of delivering Emmy-nominated and award-winning series, expanding international market presence, and creating impactful brand assets for major clients.

Work Experience

Founding Partner & Producer

Birdo

Jul 2005 - Dec 2024

São Paulo, São Paulo, BR

As a Founding Partner and Producer at Birdo, Paulo led the studio's development team and contributed to some of Latin America's most successful animated series, driving creative vision and market expansion.

  • Led the team responsible for creating the Rio 2016 Olympic and Paralympic Mascots, generating the most successful licensing revenue in Games' history.
  • Created, wrote, and directed a TV series featuring the Rio 2016 Mascots, which became the most-watched show on Brazilian Cartoon Network in 2016.
  • Elevated Birdo's international presence by developing projects acquired by Nick US, Cartoon Network, Globo, and Discovery Kids, with multiple projects selected for MipJunior and Annecy MIFA pitches (2023, 2024, 2025), including winning MipJunior's Pitch Competition in 2025 with 'Bia and the Beats'.
  • Executive Produced 10 original kids' shows, including 'Oswaldo' (awarded 1st place by Prix Jeunesse IberoAmericano 2019), 'Cupcake e Dino' (listed among the Top 10 premieres of 2018 by The New York Times), and 'O Menino Maluquinho' (2023 International Emmy-nominated).
  • Developed and produced 'Clube da Anittinha,' which became the most-watched show among girls on Brazilian Pay TV and grew its YouTube channel to over 900K subscribers and 310M views in under seven years.
  • Introduced characters as brand assets for corporate clients like CBMM and Fleury, resulting in CBMM's most successful YouTube engagement asset and Fleury surpassing previous license communication results (Sesame Street).
  • Pioneered AI integration into animation production, creating a 2D-to-3D process that eliminated entire 3D pipelines for social media content and an AI pipeline to retexture vector animations for commercials, enhancing visual results and efficiency.

Professor

Quanta Academy of Arts

Jan 2017 - Dec 2022

São Paulo, São Paulo, BR

Developed and taught comprehensive courses in Storyboard and Visual Narrative, shaping the next generation of animation professionals.

  • Created and implemented the curriculum for the Storyboard and Visual Narrative course, impacting numerous students.
  • Taught advanced techniques in visual storytelling and animation pre-production to aspiring artists.

Professor

Senac Lapa Scipião

Jan 2006 - Dec 2008

São Paulo, São Paulo, BR

Designed and delivered animation curriculum for the Multimedia Production Technology course, fostering foundational skills in emerging media professionals.

  • Designed the animation curriculum for the Multimedia Production Technology course, enhancing program relevance and student learning outcomes.
  • Instructed students in core animation principles and multimedia production techniques.

Animator and Storyboard Artist

Pinguin Content

Jan 2001 - Dec 2004

São Paulo, São Paulo, BR

Contributed as a key Animator and Storyboard Artist for various animated series, bringing creative visions to life through visual development.

  • Developed animated sequences and storyboards for popular TV series including 'De Onde Vem' (TV Cultura) and 'Entre Pais e Filhos' (Canal Futura).
  • Applied expertise in traditional animation and storyboarding to deliver high-quality visual content for broadcast.

Education

Social Communication

Escola Superior de Propaganda e Marketing (ESPM)

Jan 1996 - Dec 1999

São Paulo, São Paulo, BR

Courses

  • Media Studies
  • Advertising
  • Public Relations
  • Marketing Communications

Projects

Astronaut

Jan 2024 - Dec 2024

Executive Produced a 2D digital animation series, 6x22' episodes, for Brazil Exhibition on Max and HBO.

Lupi e Baduki

Jan 2024 - Dec 2024

Executive Produced a 2D digital animation series, 13x11' episodes, broadcast on Max and Discovery Kids in Brazil and Latam.

The Nutty Boy

Jan 2022 - Dec 2022

Executive Directed a 2D digital animation series, 26x11' episodes, with global exhibition on Netflix.

Inside the mind of a cat

Jan 2022 - Dec 2022

Animation Producer and Storyboard Artist for a 67-minute documentary.

Ba Da Bean

Jan 2021 - Dec 2021

Served as Development Producer, Executive Producer, and Visual Development Artist for a 2D digital animation series, 52x11' episodes, broadcast by Discovery Kids Brazil, Latam, and Discovery+.

Corta Essa, Ninjin

Jan 2019 - Dec 2019

Executive Produced and served as Storyboard Artist for a 2D digital animation series (26x7', 7x3', and 10x1' formats), broadcast on Cartoon Network Brasil & Latam and HBO Max.

Cupcake and Dino: General Services

Jan 2018 - Dec 2018

Served as Development Producer, Executive Producer, Storyboard Supervisor, and Animator for a 2D digital animation series (52x11', 2 seasons), with global streaming on Netflix and broadcast across multiple international channels.

Anittinha's Club

Jan 2018 - Dec 2018

Co-created, Development Produced, Executive Produced, and served as Visual Development Artist for a 2D digital animation series (62x5', across 3 seasons), broadcast by Gloob, Gloobinho, and its own YouTube channel.

Star Wars, Forces of Destiny

Jan 2017 - Dec 2017

Animation Producer for seasons 2 and 3 (18 episodes) of a 2D digital animation series (18x3'), broadcast on Disney Channel and Disney+.

Oswaldo

Jan 2017 - Dec 2017

Served as Development Producer and Executive Producer for a 2D digital animation series (52x11', 2 seasons), broadcast across numerous international networks including TV Cultura, Cartoon Network, HBO Max, and Netflix.

The Beatles, Hippies & Hells Angels

Jan 2017 - Dec 2017

Animation Producer and Animation Supervisor for a 90-minute documentary.

Vinicius and Tom, Funny by Nature

Jan 2016 - Dec 2016

Creator, Producer, Director, and Screenwriter for a 2D digital animation series (32x3'), broadcast on Cartoon Network Brazil and the Rio2016 Olympic and Paralympic Games YouTube channel.

So So Happy

Jan 2014 - Dec 2014

Producer, Director, and Screenwriter for a 2D digital animation series (13x1'30').

Skelanimals

Jan 2014 - Dec 2014

Creator, Producer, Director, and Screenwriter for a 2D digital animation series (13x1'30').

Tha Master's Voice: Caveirão

Jan 2013 - Dec 2013

Producer, Animation Director, and Animator for a 12-minute short film.

Escalada

Jan 2012 - Dec 2012

Producer, Director, and Screenwriter for a 1'38" short film.

Poor Us: An Animated History of Poverty

Jan 2012 - Dec 2012

Animation Supervisor for a 55-minute documentary.

In a Forest

Jan 2010 - Dec 2010

Animation Producer and Animator for a 2'30" short film.

Box

Jan 2010 - Dec 2010

Producer and Director for a 1-minute short film.

Daddy's little doll

Jan 2010 - Dec 2010

Producer, Director, and Screenwriter for a 4'31" music video, broadcast on the Futura channel.

Monkey Joy

Jan 2008 - Dec 2008

Animation Producer and Animator for an 8-minute short film.

Tyger

Jan 2006 - Dec 2006

Animation Producer and Animator for a 4'31" short film.

MTV Mobbed

Jan 2005 - Dec 2005

Animation Producer and Animator for a 2D digital animation series (13x1'), broadcast on MTV Asia.

Awards

Winner, MipJunior's Pitch Competition

MipJunior

Jan 2025

Awarded for the project 'Bia and the Beats', showcasing innovative content development.

ASCAP Screen Music Awards, Best Cable Television Series

ASCAP

Jan 2019

Awarded for 'Star Wars, Forces of Destiny', acknowledging excellence in musical composition for television.

1st Place, Children's Jury, Prix Jeunesse IberoAmericano

Prix Jeunesse IberoAmericano

Jan 2019

Awarded for the animated series 'Oswaldo', recognized for its outstanding appeal to children.

Top 10 Best Premieres of the Year

The New York Times

Jan 2018

Recognized for the animated series 'Cupcake e Dino', highlighting its critical acclaim and impact.

"For Beautiful Forms" Award

St. Petersburg Multivision Festival

Jan 2015

Received for 'Tha Master's Voice: Caveirão'.

Winner Best Short Film

Fantaspoa - International Fantastic Film Festival

Jan 2015

Awarded for 'Tha Master's Voice: Caveirão', recognizing its artistic and narrative merit.

Winner Best Short Film

Cine Cipó

Jan 2015

Awarded for 'Escalada'.

"Vimeo Staff Picks" Seal

Vimeo

Jan 2012

Received for 'Escalada', signifying high-quality content recognized by Vimeo's editorial team.

Best Music Video

Uruguay International Animation Festival

Jan 2011

Awarded for 'Daddy's little doll'.

Winner Cine Ambiente advertisement

SAV/Minc

Jan 2010

Awarded for 'Escalada' and 'Box'.

Best Dutch Animation

Playgrounds Festival

Jan 2010

Awarded for 'In a Forest'.

Best Dutch Short Film

Amsterdam International Festival

Jan 2008

Awarded for 'Monkey Joy'.

Jury Prize for Best Brazilian Short Film

São Paulo International Film Festival

Jan 2008

Awarded for 'Monkey Joy'.

Winner, Teleimage Award, Best Short Film

São Paulo International Film Festival

Jan 2008

Awarded for 'Monkey Joy'.

Best Film

Granimado Festival

Jan 2008

Awarded for 'Monkey Joy'.

Best Editing

11th London Film Festival

Jan 2008

Awarded for 'Monkey Joy'.

Opening Film

Click! Amsterdam Animation Festival

Jan 2008

Recognized for 'Monkey Joy'.

Special Jury Mention, Lab Competition

Clermont-Ferrand International Short Film Festival

Jan 2007

Received for 'Tyger'.

Best Animation, International Competition

Tampere Film Festival

Jan 2007

Awarded for 'Tyger'.

Press Winner Award, Lab Competition

Clermont-Ferrand International Short Film Festival

Jan 2007

Awarded for 'Tyger'.

Special Direction Award

Animamundi

Jan 2006

Received for 'Tyger'.

2nd Place, Best Brazilian Animation, Audience Award

Animamundi

Jan 2006

Awarded for 'Tyger'.

Best Mobile Content Award

Asian Mobile News Awards

Jan 2005

Received for 'MTV Mobbed', demonstrating innovation in mobile entertainment.

Languages

English , Portuguese , Spanish

Skills

Animation Production

  • Traditional Animation
  • Digital Cut-out
  • Storyboarding
  • 2D Animation
  • 3D Animation Pipelines
  • Animation Direction
  • Storyboard Artist
  • Lead Animator
  • Animation Supervisor
  • Executive Producer

Creative Leadership

  • Creative Direction
  • Team Management
  • Artistic Vision
  • Content Development
  • IP Strategy
  • Project Management
  • Problem-Solving
  • Innovation

Content Development & Strategy

  • Kids Content Development
  • Brand Asset Development
  • Licensing Revenue Generation
  • Communication Planning
  • Use Case Development
  • IP-Inspired Strategies
  • Scriptwriting
  • Series Development

Emerging Technologies

  • Artificial Intelligence (AI) in Animation
  • AI-Powered 2D to 3D Conversion
  • AI Retexturing
  • Production Pipeline Optimization

Education & Mentorship

  • Curriculum Development
  • Teaching
  • Masterclasses
  • Visual Narrative Instruction

Broadcast & Distribution

  • Netflix
  • Cartoon Network
  • Disney Channel
  • HBO Max
  • Discovery Kids
  • Gloob
  • Gloobinho
  • YouTube Channel Management
  • International Distribution